Dominik, a musician, producer, and Head of Sales, shared practical advice on cold outreach and negotiating for artists, emphasizing a business-minded approach.

He stressed the importance of knowing your potential client and choosing the right communication channel. He uses A/B testing to determine which methods—like email, social media (Instagram, LinkedIn), or direct calls—are most effective for a particular contact. Dominique advised against using general email addresses (like office@...) and provided humorous but effective tactics, such as asking for a direct number or using provocative subject lines like "Open Demand" to cut through the noise and create urgency.

For the content of any outreach, he championed providing value and displaying empathy (understanding the other party's position) over sympathy or self-indulgent, lengthy bios. Instead of focusing on "I, I, I," an artist should explain how booking them will solve a problem for the venue—such as increasing revenue or filling calendar slots.

In negotiations, Dominik emphasized that a price is simply the perceived value you successfully communicate. He encouraged artists to first engage in discovery by asking questions to understand the client's needs and budget. A successful negotiation involves making the other party comfortable saying "no" so a mutual and actionable agreement can be reached, rather than settling for an easy "yes" that leads nowhere. Finally, he encouraged everyone to just keep trying, as the fear of failure is worse than the act of sending an email that might not get a response.

✨ Connect with Dominik Landolt:

Instagram – @landoltdominik

Website - www.landoltdominik.com/

✨ Explore The Fearless Mastermind:

Website – thefearlessartistmastermind.com

Instagram – @thefearlessartistmastermind

🎵 Intro, Outro music by Michelle Lynne

📌 Episode produced by phMediaStudio, LLC